Illustration for article titled Making Things With Light: The VW Gala in Shanghai

In our day, we have witnessed some interminable press events, but this one literally wandered so slowly off with the cake that we're not sure that the cake was there in the first place or if the thieves may actually have left it behind. The shebang started off in a promising manner, oddly enough; the Pudong Expo building a stunning, gleaming cube featuring a lobby stuffed with art. We were then treated to a short fashion show. All well and good. Suddenly, the mind-numbing madness came. A television personality named Cathy hosted a panel featuring a group of execs who, barring Audi/FAW's Werner Eichhorn, literally dullarded us out of the room. As one attendee noted, VW China Kopfk se Winfried Vahland is one of those boring people who has no idea how boring he actually is. They were joined onstage by Mo Huilan, silver medalist in the '96 Olympics on the womens' vault. The banter was bilingual and pedantic. Out of desperation and disinterest we decided to fool around with long exposures on our camera. A galleria of streaky ennui is below for your enjoyment. Share our pain, won't you?

Shanghai Auto Show: Audi Cross Coup Concept Reveal [Internal]


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