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Lotus Debuts New 'Hey We're Still Trying' Special Edition

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Lotus, the hero of our story barely clinging to a branch over the edge of a tall waterfall, just announced a new (?) car, the Lotus Evora GT430. It’s like the Lotus Evora that debuted in 2009, only this one is not from 2009, it’s a real car made by the still-running car company that is not dead it would like to remind you, Lotus.


Lotus is (?) a maker of sweet-handling giant-slayer sports cars, and the Evora GT430 appears to continue this tradition. Much like the sweet-handling, giant-slaying Evora 400, the Evora GT430 is an Evora with some more power and tuning.


Lotus claims the GT430 makes 430 horsepower from its supercharged Toyota V6 thanks to better charge cooling. Lotus rather surprisingly says this makes it the most powerful road-going Lotus ever sold. Maybe Lotus forgot about the Elise GT1? Maybe the Elise GT1 never made that much power? I don’t know.

Lotus says in its press release that the GT430 is a mere 2,773 pounds, hundreds of pounds lighter than the Evora 400. That’s with bigger wheels, tires and a wing. Lotus explains that the GT430, a real car, made by humans and offered for sale to other humans, uses lots of new carbon fiber, carbon fiber it puts together using skilled labor, labor for which it pays with money, real money, money that actually exists, because it, Lotus, is a company that is not dead but in fact is still producing cars though you may have forgotten about it.

Claimed 0-60mph is 3.7 seconds with a top speed of 190 mph.


I’m getting away from the main point here: Lotus says that it will sell 60 of these GT430s, meaning that it will be building 60 of these cars, in a factory, a building that stands, with lights that are definitely still on, no matter what you may think.