LCD Rims: TV for the Tires

Remember what we said about finding the tasteful stuff among the endless supply of aftermarket glitz here at SEMA? We lied. The above video clip indicates what can happen when technology meets the world of dumbass automotive accouterments. The idea is to use these TV rims as a new mode of over-the-road product messaging, though we'd imagine all sorts of uses, like displaying other cars' rims, Japanese tentacle-rape porn or random shots of vegetables. The possibilities are endless.

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