Lambo Boss Stefan Winkelmann Explains The Estoque

When the Lamborghini Estoque sedan was revealed at the Paris Auto Show nobody was completely surprised that it was a four-door. With the upcoming crop of super sedans like the Aston Martin Rapide and Porsche Panamera, a concept Lamborghini sedan just seemed like the trendy thing to do. But we're still left wondering "why?" This is Lamborghini we're talking about, a company that built its brand image on massive scoops and spoilers, not elegance. Of course, as you can see in this video of the official unveiling, Lamborghini CEO Stefan Winkelmann explains that it's all about dollars and lack-of-sense.

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DISCUSSION

If you have to have it explained, then you neither get it now, nor ever will.

The Estoque has nothing to do with practicality. If you want a practical Lamborhini, you'd be best served buying one of their excellent tractors. The Estoque is an image machine, designed to project and expand the image of more than two people at a time. That is all.