Kelly Clarkson's Bold Marketing Message For Ford

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FoMoCo's looking to change their tune, and using Kelly Clarkson of American Idol to do it. It appears Ford's gonna be ditching the slogan "Built for the Road Ahead" after it just hit it's one year birthday. The plan, according to "insiders", is to move to the slogan of "Bold Moves." It certainly is a "Bold Move" for Ford, but it makes sense to align the external slogan with their own internal marketing of "Red, White and Bold." That message was designed to spur internal innovation — one would hope "Bold Move" is able to spur external innovation. You know, like buying Ford products, maybe.

Can Idol change Ford's blue tune? [Detroit News]

Ford Apes Lance Armstrong, Mopar, Chevrolet, etc... [internal]


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