I thought John Deere tractors pretty much sold themselves on brand-reputation alone, but obviously their marketing game is on point. This video does a great job making the tractor-assembly process entertaining and suddenly I'm pricing out a new lawn mowing machine.
You want a lawn mower get a real one, not a craftsman with green paint. ;)
JD makes damn nice stuff but... either you own nothing but JD. Or you don't own any. Priopitary stuff that would make apple jelous. And don't get me started on their tracked tractor design that they "borrowed" from cat/klass.