Jaguar's All-Electric I-Pace Could Start At $76,000

Ahead of Jaguar Land Rover’s launch of its first all-electric vehicle, the I-Pace, there’s now reports of the car’s price-point for. when it goes into production. If reports from early reservation pan out, the crossover could come close to the base price of a Tesla Model X.

Early reservation holders in the Netherlands reportedly received pricing and options from Jaguar Land Rover, according to a report from, which said the base price will start at 82,000 euros. The $76,000 figure is being circulated by way of Electrek, which picked up the story and cited some back-of-the-envelope math from a user on Reddit. Taking into consideration the Value Added Tax, the Redditor concluded:

Back out the 21% VAT and convert to dollars, it looks like:

  • I-PACE S: $76,400 - 18" wheels, LED headlights, Meridian audio system
  • I-PACE SE: $83,864 - 20" wheels, adaptive cruise control, leather, power tailgate
  • I-PACE HSE: $90,387 - 18 way power adjustable seats, surround audio, other stuff
  • I-PACE First Edition: $98,773 - adds heads up display, air suspension, and sunroof

When reached, a spokesperson for Jaguar Land Rover declined to comment on the leaked prices. Jaguar has said it’d come in about 10-15 percent higher than an F-PACE, which suggests it’d be in the ballpark of $60,000-70,000, so this isn’t too far off.

“We have said it will be priced in line with other luxury BEV competitors, above F-PACE,” the spokesperson, Stuart Schorr, told Jalopnik. “Market details will be released in the spring when the production car debuts.”

For now, take it with a grain of salt—but it does offer some insight. To be honest, if this is accurate, the base pricing’s a tad higher than expected. I think the general consensus when Jaguar released this concept was that it’d start much lower. (At least that was the talk around the office this morning.)

At best, it seems like this is just ... an electric Jaguar. That’s fine! But stacked up against the Model X, the I-Pace appears like it’s going to have a lot to prove. Jaguar doesn’t have the charging infrastructure like Tesla; the automaker says the I-Pace could fully recharge in two hours using a 50 KW DC charging network, but that’s for about 220-250 miles of range with the car’s 90 kWh battery pack. Tesla Supercharges can tackle that amount in about half the time.


The adaptive cruise control gives it some of the driver aid features of a Model X, but Tesla’s Autopilot suite is still more advanced on that front. Still, the I-Pace can hang on the road; if it sticks to the concept released last year, Jaguar says it’ll pack 400 horsepower and 516 lb-ft of torque and could swing up to 60 mph in about four seconds.

To its benefit, the I-Pace looks sharp. The appearance alone could give it an edge Jaguar needs among prospective buyers. Sales are expected to begin mid-2018.

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About the author

Ryan Felton

Senior Reporter, Jalopnik/Special Projects Desk

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