While Philly may stand immortal as the East Coast's City of Brotherly Love, Beantown's vying hard for the City of Corporate Synergy title. Swedish furnishings despot Ikea and share-the-weath auto-leaser Zipcar have teamed up to give urban Boston dwellers a shot at the Rotera, the Ektorp and other oddly-named items for the home that sadly reside 20 miles outside of town. At six bucks an hour, the Ikean Zipcars are $2.50 off the regular rate. The only downside as TransportTrends points out is that at some point, what all Ikea-bingers really need is a truck.
Ikea really really wants you to visit them in Boston [TransportTrends]
Collegiate Car-Sharing Action [Internal]