If this 1968 Dodge Charger manual was real, this would easily go down in history as the baddest-ass owner's manual in all of human culture. Sadly, it's not, but that doesn't mean we can't take a moment to really appreciate it.

The reality is that actual 1968 Dodge Charger owner's Manuals looked like this:


What we're looking at here is a clever repurposing of a very clever bit of graphic design. The image was originally an alternate poster for the movie Bullitt, done by graphic artist Wayne Dahlberg, and it's fantastic. Clean, simple, evocative — the dude nails it.

And yet, just when you think it can't be nailed any harder, some still unknown image-tweaker re-contextualized the image into a hypothetical, alternate-universe Dodge Charger owner's manual, with a subtle message about leaving certain horses in certain dust.

Well played, internet.

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