If this 1968 Dodge Charger manual was real, this would easily go down in history as the baddest-ass owner's manual in all of human culture. Sadly, it's not, but that doesn't mean we can't take a moment to really appreciate it.

The reality is that actual 1968 Dodge Charger owner's Manuals looked like this:

What we're looking at here is a clever repurposing of a very clever bit of graphic design. The image was originally an alternate poster for the movie Bullitt, done by graphic artist Wayne Dahlberg, and it's fantastic. Clean, simple, evocative ‚ÄĒ the dude nails it.

And yet, just when you think it can't be nailed any harder, some still unknown image-tweaker re-contextualized the image into a hypothetical, alternate-universe Dodge Charger owner's manual, with a subtle message about leaving certain horses in certain dust.


Well played, internet.