Hyundai's New Look Is Very Different

The Hyundai Le Fil Rouge concept is supposed to herald in the car company’s new design direction. The tagline is a little gross (“Sensuous Sportiness”) but the shape is pretty slick.

This super-sculpted sedan Hyundai made for the 2018 Geneva Motor Show looks to me like a combination off a the Tesla Model S, Ferrari California, that modern redux of the Aston Martin Lagonda and an Infiniti G35. And–don’t get me wrong–I also think it works.


The Le Fil Rouge may sound like something you’d order at KFC, but it’s actually supposed to be an abstract manifestation of what future Hyundais will look and feel like. At least, that’s what I gleaned from the press release.

“‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” said Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center in a statement in that same release. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

So I wouldn’t expect the next Elantra to look quite this lean and leaping, but I’m hoping some of this concept’s styling elements really do trickle to production because I’m quite taken with Le Fil Rouge.

But being a design study rather than a blueprint for a specific car, there’s not much else to do besides look at. So enjoy:


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About the author

Andrew P. Collins

Reviews Editor, Jalopnik | 1975 International Scout, 1984 Nissan 300ZX, 1991 Suzuki GSXR, 1998 Mitsubishi Montero, 2005 Acura TL