How An $18,650 Kia Rio Compares To A Studded Leather Jacket That Costs The Same

Illustration for article titled How An $18,650 Kia Rio Compares To A Studded Leather Jacket That Costs The Same

At this moment, if you so chose to, you could spend $18,650 on a “London’s punk scene”-inspired leather jacket. My wife described this jacket as a “$20,000 Halloween costume,” and I think that’s a pretty good assessment. You could also spend exactly $18,650 on a 2017 Kia Rio EX. Let’s compare the two.

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Illustration for article titled How An $18,650 Kia Rio Compares To A Studded Leather Jacket That Costs The Same

The Gucci jacket takes 40 hours to make by hand, with ‘craftspeople’ applying all those 2400 studs by hand right into that Salvadoran mule scrotum leather or whatever that is. It’s designed by Allesandro Michele, who’s work with Gucci has been described as

“...like Jeff Koons sculptures minus the soul-deadening cynicism.”

... even though I can’t possibly think of anything more soul-deadeningly cynical than a “punk” jacket that costs eighteen grand.

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The Kia Rio is a fine, honest little car built in South Korea.

Since these two remarkably divergent things cost the exact same amount of money, it’s likely that you’re having trouble deciding which one to buy: the sensible little car or the insensible little jacket?

I’m hoping this chart may help you out. Good luck!

Illustration for article titled How An $18,650 Kia Rio Compares To A Studded Leather Jacket That Costs The Same

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1973 Reliant Scimitar, 1977 Dodge Tioga RV (also, buy my book!)

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DISCUSSION

this is what i don’t understand about the fashion industry, and nobody seems to explain to me adequately.

Who the fuck are the dumbasses who buy those kinds of jackets? Seriously? I understand paying more money for a higher quality product. But there is no way in hell that jacket is 300x more durable or “higher quality” than a proper leather jacket.

The only reason, as I understand it, is for dumbasses with too much money to throw away money to show off how much money they threw away. How the fuck do these idiots get so much money in the first place? Also, how are there so many of them an entire global industry can sustain itself on that?