Go find a nice set of speakers and crank them up real loud. Honda has cooked up something truly special for a new Japanese TV commercial.
Some of Ayrton Senna's most famous F1 exploits took place in a McLaren car powered by a Honda engine. And while he is sadly no longer with us, the boffins at Honda paid tribute to him by using recorded sound and data from his 1989 McLaren MP4/5.
Lining Suzuka with speakers, they played the screaming sound of his F1 car as it went around the track and set it to a trail of lights that mimics the car's position. The result is a lap that sounds — and maybe even feels — like Senna is there, 24 years later.
It's a genius idea, and it's executed brilliantly here. There's also a "behind the scenes" video that goes with it, but sadly for me, it is in Japanese. If anyone speaks that language and can glean some insights into how this was done, feel free to share them in the comments.
But you don't need to speak Japanese to be stunned by this aural achievement. Good one, Honda.
Hat tip to Raymond!