Hey Yeah, The New Space Force Logo Is Pretty Much The Old Pontiac Logo Upside Down

Illustration for article titled Hey Yeah, The New Space Force Logo Is Pretty Much The Old Pontiac Logo Upside Down
Illustration: Jason Torchinsky

When the Space Force, which is essentially a re-name and re-organization of the Air Force Space Command, first unveiled their emblem early this year, everyone pointed out that it looked a hell of a lot like the emblem of the fictional Starfleet Command from Star Trek. Perhaps as a result of this, Space Force just unveiled a new logo, and, yes, it doesn’t look as Star Trekky. Now it looks like an upside-down Pontiac badge.

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In case you, bafflingly, somehow forgot what the Space Force and Starfleet insignias look like, here you go:

Illustration for article titled Hey Yeah, The New Space Force Logo Is Pretty Much The Old Pontiac Logo Upside Down
Graphic: Paramount, US Air Force
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Now, I can’t say I was the first to realize the new Space Force logo would look at home on the grille of a Vega; that credit belongs to Gary Gastelu, who tweeted this:

Gary also mentioned Pontiac’s affinity for colossal bird decals and Star Trek’s affinity for huge bird decals on certain (Romulan) spacecraft, and speculated how great Space Force rockets will look with them.

Illustration for article titled Hey Yeah, The New Space Force Logo Is Pretty Much The Old Pontiac Logo Upside Down
Graphic: Jason Torchinsky
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I’ll admit, I’m not so sure, as the proportions of a rocket kind of limit you to dive-bombing albatrosses, sorta, based on some quick playing with silhouettes. Maybe they could try snakes.

Illustration for article titled Hey Yeah, The New Space Force Logo Is Pretty Much The Old Pontiac Logo Upside Down
Illustration: Pontiac
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The resemblance between the Space Force logo (inverted) and Pontiac’s badge is pretty remarkable, though, down to the little inset star. Some of the bevelings is different, of course, and Space Force has justifications for every bevel and star and whatever:

Illustration for article titled Hey Yeah, The New Space Force Logo Is Pretty Much The Old Pontiac Logo Upside Down
Graphic: US Space Force
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See? Everything you wanted to know about the logo of what’s protecting you from enemies in the “space domain.” I do like the typography used for the SPACE FORCE wordmark, by the way.

Wave to Polaris, everyone.

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1973 Reliant Scimitar, 1977 Dodge Tioga RV (also, buy my book!)

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DISCUSSION

meanwhileinpdx
TheManBearPigRoams

I wish I was a fly on the wall for the naming of Space Force. Was there a heated debate between Space Navy, Space Guard and Space Force? Did anyone have the balls to propose Star Force or Space Marines? Did the Army try to claw back control from 75 years ago and push it as the Army Space Corp?