Hey Look, It's the One Personalized License Plate That's Actually Fun and Clever

Most personalized license plates are either inside jokes no one gets, tired jokes everyone’s sick of, or painfully convoluted ways to say something dirty without the DMV noticing. This plate, though, is very clever and fun, even if it’s sort of an extremely niche joke for design dorks like us.

As you can see, it’s just six letters: FFFFCC. While to many people that may just look like my high school report card, it’s actually three hexadecimal numbers that specify a color, via RGB (red, green, blue) values.


The red is set to FF (255), which is the maximum, the green to FF as well, and the blue at CC (204). When you mix those together, you get a sort of butter cream yellow, which is pretty much the exact color of that Toyota Van.

Well played, FFFFCC.

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About the author

Jason Torchinsky

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus • Not-so-running: 1973 Reliant Scimitar, 1977 Dodge Tioga RV (also, buy my book!)