GM's just released a series of commercial assets for the new "GM Total Confidence" plan. Makes sense, especially given where it started.

According to the paragon of truth and reality, Wikipedia:

The first appearance of the Rally Cap was during the 1942 baseball season, when fans of the Detroit Tigers, while in attendance at Tiger Stadium, occasionally would wear their baseball caps inside-out as a makeshift talisman to generate a come-from-behind victory in the late innings of a baseball game."