GM To Officially Kill Saturn Brand, Most Of Pontiac

Illustration for article titled GM To Officially Kill Saturn Brand, Most Of Pontiac

Our sources tell us GM's viability plan set to be released at 5:00PM will kill the Saturn brand by 2011. Pontiac will also go away as a division. But the nameplate will sorta live on.

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So basically, what we've heard is the brand meant to compete against the foreign brands is dead — Saturn goes away in 2011. There will be no new products for Saturn and Saturn dealers are getting a video from Mark LeNeve at 5:00 PM to inform them. We're thinking Mark should cut a check to send with it. As far as Pontiac, it goes away as a division. The nameplate will live on on some vehicles — but we've got no idea what "niche products" they're talking about. More coming shortly.

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DISCUSSION

R.I.P. Pontiac and Saturn.

Now we will never again get another Firebird.

I need a hug.