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GM Exec Wants A 'Contemporary Wagon' For America – Whatever That Is

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Thank Volkswagen for still offering a totally normal wagon in the form of the Jetta SportWagen that has a price beginning with a 2. Because after that, all other wagons that aren't lifted or cladded or whatever are reserved for premium brands and are therefore considered expensive to most Americans. Now, though, GM thinks it's ready to sell a wagon for the real America.

GM's North American President Mark Reuss told Forbes the company is looking at plugging little holes in its lineup here. Besides getting a sedan better than the LaCrosse for Buick, a Ford Tranist Connect rival and a Chevy Cruze hatchback, Reuss thinks what GM North America needs is a wagon:

a contemporary wagon for mainstream America. More affordable than today's wagons from BMW, Audi and even Cadillac's own CTS wagon. And no wood paneling.


Wait, no wood paneling? So you're saying it won't be a spiritual successor to the Buick Roadmaster Estate?


A shame, because a Chevrolet Cruze Wagon, offered in markets that aren't in the Americas, would look good with wood paneling. But even without, a long-roofed Cruze with the EcoDiesel that they're now offering in the sedan would blow a hole into the side of the Jetta TDI SportWagen market, since it's all the rage among the set of people who don't want a Prius.

Or maybe we'll finally, finally get that Opel Insignia Sports Tourer badged as a Buick Regal Estate. Unless you think the Buick Regal nameplate has gone too far upmarket and wouldn't be purchased by Americans who don't already have an obsession for brown diesel wagons.


Still, look at those sides. They were made for some woodgrain.

Photos: GM