Holidays are here! | 2022 BMW Road Home Sales Event | BMW USA

The practice was even competently roasted by Saturday Night Live:

December to Remember Car Commercial - SNL

All of this is anecdotal evidence of a bow industry in a nosedive, but the auto industry’s slow down has real numbers behind it. Last year, dealers managed to get 14.9 million vehicles off their lots thanks, in part, to pent up demand following COVID-19 lockdowns. This year J.D. Powers estimates sales will only reach 13.7 million thanks to low inventories and supply chain woes. The shortage in cars meant prices were pushed up. Cox Automotive found car sales were down over 17 percent at the height of demand of over the summer while average car payments spiked to $712. Meanwhile, car payments of upwards and over of $1,000 are becoming more common, even as Americans begin to default on their car loans. Of course, these inflated prices are also due to inflation, which was driven by high gas prices.


To be fair, the Journal also spoke to one bow store owner who has seen sales jump up 40 percent, thanks to the low inventories at dealerships:

Not all bow sellers are having a rough year. At Golden Openings, a ceremonial supplies and events company in Urbandale, Iowa, car-bow sales are up 40% this holiday season, which amounts to roughly a hundred more bows, says owner Kimberly Baeth.

Ms. Baeth thinks that this year’s low auto inventories may have actually helped her business. “A lot of dealerships tell me they can’t even get the cars in,” she says. “But when they do, they want to make it extra special.”

Actually getting a hold of a car these days is pretty special, so no matter what time of year, go ahead and put a bow on it.