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Ford Is Teasing Its Next-Gen Focus And It Looks Sleek

Illustration for article titled Ford Is Teasing Its Next-Gen Focus And It Looks Sleek
Photo: David Zalubowski (AP)

Ford is whetting everyone’s appetites for the new Ford Focus by teasing some of its slick new features ahead of its global unveiling in China and Europe on April 10. And it looks like the Focus is getting a semiformal makeover.

This car is a little classier than the Ford Focus we’re used to. Automotive News reported that Jim Farley, Ford’s head of global markets, is targeting a higher margin sales in hopes of achieving more profitability. Basically—it’s not going to be a car for the Regular Joe, but Ford is hoping that its improvements will encourage people with money to spend it.

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Some of the more notable features of the new Focus featured in the clip include daytime running lights that cut through the headlamps, model lettering across the tailgate, a sculpted hood, and a prominent grille. Hungarian website Vezess acquired a spy shot in February showing that this model will have more pronounced wheel arches. The overall look is, honestly, pretty classy. If you’re in the market for a new hatchback, the Focus might be the next place to look.

Ford plans on revealing the Focus on April 10 in Shanghai and London simultaneously, with Shanghai unveiling the saloon and London the hatchback and, very likely, the station wagon. It’s also speculated that the London reveal will include new model lines and variants as well.

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Unfortunately for those of us in the US, we’re going to have to wait until the latter half of 2019 to get our hands on one. We’re getting the Focus sedans manufactured in China, and it’s not clear if any other body styles will be available later on. Still, it looks like Ford might be a company to watch out for if you’re in the market for a compact car soon.

Weekends at Jalopnik. Managing editor at A Girl's Guide to Cars. Lead IndyCar writer and assistant editor at Frontstretch. Novelist. Motorsport fanatic.

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DISCUSSION

Jim Farley, Ford’s head of global markets, is targeting a higher margin sales in hopes of achieving more profitability. Basically—it’s not going to be a car for the Regular Joe, but Ford is hoping that its improvements will encourage people with money to spend it.

No, no, no! The Focus SHOULD be a car for the average Joe (or Jane). It is supposed to be a good cheap car that you can keep & love forever or a starter until you can move up to a nicer (in your opinion) car. Ford has lost their damn mind over some of the prices they are asking these days and it’s showing. I saw two RS’s at my local dealer a couple of weeks ago with $4,000+ knocked off the list because no one was buying them. Mustangs that cost over $35,000? WTF Ford?!? Your job is to do two things: build good cheap durable cars & a zillion F-Series pickups. That’s it! Leave the fancy stuff to someone else.

(If we don’t get a hatchback of the new model I will be veeeerrrrrrry disappointed.)