Oh, look... the Ford Focus Wagon. The fifth variant of the new Ford Focus is yet another stylish, attractive and functional Euro-wagon we won't be getting stateside. America, why do you hate small, utilitarian vehicles?
Seriously, when Ford sold a Focus wagon in the U.S., the take rate was about 4%. But the hatchback five-door was about 10%. We're told by Ford that the Fiesta early reservations are running as high as 50% for the 5-door.
So America likes a big, bulky hatchback, but they hate the elongated and sleek wagon. Whatever. We're apparently an idiotic country when it comes to car-buying preferences and proud of it. Fine.
Moving on to the rest of the world. They'll be getting a very stylish and streamlined Ford Focus wagon that'll be making its global debut at the 2010 Geneva Motor Show.
The new wagon will sit alongside the new Focus 5-door, first unveiled at the Detroit Auto Show in January. The Focus wagon is the fifth vehicle to be revealed from Ford's new global C-segment platform that will underpin at least ten vehicles around the world and account for two million units of annual production by 2012.
Revealed so far are — count 'em up —the new Ford C-MAX and Grand C-MAX models at Frankfurt, the next-generation Focus 4-door and 5-door cars at Detroit, and now the wagon at Geneva.
But, there's also good news coming from Geneva. Ford's confirming a global performance vehicle will be developed as part of the next-generation Focus range, and it'll be powered by a version of the 4-cylinder Ford EcoBoost engine family.
"We want to reassure enthusiasts of Focus performance models that we have a plan for them as well," Ford product chief Dennis Kuzak said. "Our commitment is to deliver an exciting performance model of the new Focus on a global basis and using a version of our advanced new Ford EcoBoost petrol direct-injection turbo engine."
Exciting, right? Yeah, then Kuzak adds this:
"We're not ready to reveal more details yet, but we recognise how important this model will be in the Focus line-up, particularly for customers in Europe."
I'm not sure who we hate more right now — Ford or ourselves.