First You'll Like How Good It Looks

Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Do you know how much is more than 40,000 lb./in. of energy? We didn’t either, but the government is forcing us to learn stuff like that. Have a look at our cutaway diagram, and trust us when we say out bumper will even take the strain of a jack. Then you’ll love how well it works.


It’s time to call General Motors, maker of Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac.

Photo credit: GM via Motor Trend January 1973 via Sensei Alan


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