Ferrari Chairman On Ferrari SUV: 'You Have To Shoot Me First'

Illustration for article titled Ferrari Chairman On Ferrari SUV: You Have To Shoot Me First

Sergio Marchionne is the head of Ferrari. Not coincidentally, he’s also the head of Fiat Chrysler Automobiles. So while in the past he’s said that Ferrari wouldn’t have an SUV, maybe things have changed. After all, Lamborghini’s going to have an SUV soon, and Sergio loves them so much that, bafflingly, it’s pretty much all FCA will do from now on. But there will apparently only be a Ferrari truck over Sergio’s dead body.

Ferrari, the Dutch company based in Italy and sold on an American stock exchange, has had a terrible day. The stock is down 10 percent today on disappointing fourth quarter earnings, on top of a more than 30 percent drop since it went public a few months ago. But despite an apparently hilariously confusing and very Italian earnings call, there was some good news (via Bloomberg):

The carmaker won’t try to boost demand with a sport utility vehicle, [Marchionne] said: “You have to shoot me first.”


Ferrari’s earnings are down in large part because production is down, and that’s very much due to the fact that deliveries to China fell 22 percent, as China’s economy appears to be just completely tanking while the whole world whistles past the graveyard on that one.

But! Sergio says that Ferrari “will be fine” as long as it remembers to make one less car than demand requires.

And, apparently, as long as it doesn’t make a truck.

Photo credit: Getty Images

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PotbellyJoe and 42 others

“We would never cheapen our brand by making an SUV. Would you like to buy a hat?”

~Sergio Marchionne