The National Highway Traffic Safety Administration will not be launching its holiday anti-drunk driving campaign on Christmas. No, our government has chosen a vastly more important occasion: Star Wars: The Force Awakens opening day.

Yep, NHTSA is launching its don’t drive drunk, buzzed, or whatever campaign on December 17th, specifically noting that it will be in conjunction with the new Star Wars flick..

Here’s exactly how the Department of Transportation alerted the media:

On Thursday, December 17, at 10 a.m. ET, the U.S. Department of Transportation’s National Highway Traffic Safety Administration will unveil new Drive Sober or Get Pulled Over ads.

They will kick-off the nation’s holiday campaign on drunk drivers and release new drunk driving data. The announcement will take place at the Washington, D.C. opening day of Star Wars: The Force Awakens.

In fact, NHTSA will be at the Washington, D.C. premiere at Regal Gallery Place Theater Lobby, at 701 Seventh Street. Happy Star Wars viewers will be greeted by a “DUI Mobile Enforcement Van,” cop cars, cops, and new “Drive Sober or Get Pulled Over” ads.

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Sounds like fun! Don’t get blitzed during the Star Wars movie and then drive your car.

Click here to view this kinja-labs.com embed.

Top Graphic Credit: Star Wars, NHTSA


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