The National Highway Traffic Safety Administration will not be launching its holiday anti-drunk driving campaign on Christmas. No, our government has chosen a vastly more important occasion: Star Wars: The Force Awakens opening day.

Yep, NHTSA is launching its donā€™t drive drunk, buzzed, or whatever campaign on December 17th, specifically noting that it will be in conjunction with the new Star Wars flick..

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Hereā€™s exactly how the Department of Transportation alerted the media:

On Thursday, December 17, at 10 a.m. ET, the U.S. Department of Transportationā€™s National Highway Traffic Safety Administration will unveil new Drive Sober or Get Pulled Over ads.

They will kick-off the nationā€™s holiday campaign on drunk drivers and release new drunk driving data. The announcement will take place at the Washington, D.C. opening day of Star Wars: The Force Awakens.

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In fact, NHTSA will be at the Washington, D.C. premiere at Regal Gallery Place Theater Lobby, at 701 Seventh Street. Happy Star Wars viewers will be greeted by a ā€œDUI Mobile Enforcement Van,ā€ cop cars, cops, and new ā€œDrive Sober or Get Pulled Overā€ ads.

Sounds like fun! Donā€™t get blitzed during the Star Wars movie and then drive your car.

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Top Graphic Credit: Star Wars, NHTSA


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