Faraday Future's New Teaser Video Is As Intriguingly Mysterious As The Company Itself

In a new video, electric-car company Faraday Future asks what would happen if we could “forget everything we know about cars.” Well, Faraday, that isn’t the easiest task for some of us in this world—you know, the car enthusiasts.


And on top of that, the video doesn’t tell us what to replace our knowledge with just yet.

We’re still pretty much in the dark about Faraday Future, but that will likely change in a few days. The company aims to reveal its new concept on Jan. 4, just before the 2016 Consumer Electronics Show actually begins.

The only thing shown in the above video is the shadow of a vehicle, but the visuals currently released by the company do get better than just an outline. Well, a little bit better:

As for throwing what we know about cars out the window (perhaps at 100 mph, if we go by the tone of these promos), the company made some pretty big promises near the end of last year—electric cars, vehicles having the ability to learn about passengers and make decisions based on interests, ride-sharing systems and hints at autonomous driving. With its class of new hires—including Richard Kim from BMW and Nick Sampson from Tesla—and financial leader Jia Yueting, perhaps those promises aren’t too far fetched.

The company plans to begin producing cars in 2017, and it recently got a full $335 million from the state of Nevada for a facility. Compare that to Tesla, which managed $1.4 billion from the state in order to begin building its new Gigafactory back in 2014.


And though we’ll get an idea of what Faraday Future has in mind in just a couple of days, don’t expect any cars on the road until closer to 2020. It’ll be interesting to see what all of the hype (and mystery) ultimately leads up to, but for now, we’re left wondering: “What if?”

What if, Faraday Future, what if. What if we actually knew what you guys have been up to over these past couple of years?


Perhaps that’s how they want us to feel.

Contact the author at alanis.king@jalopnik.com.



Yawn. Just more vaporware. Reminds me of Fisker.

Did Tesla ever put out a marketing hype video like this before the Roadster? (that’s a genuine question, not rhetorical)

Deliver first, then try to ‘Apple’ it up after.... So far they have a pretty nifty logo and a cool music video, yea, that’s all you need to produce automobiles! Don’t forget that Fisker had the same ‘talent’ poached from the big guys, had a decent amount of funding...and we all know how that ended up.