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El Camino Nameplate Probably Dead

Illustration for article titled El Camino Nameplate Probably Dead

Friend, Romans, Cotomer Sevis Representatives, lend me your ears; I come to bury the El Camino badge, not to praise it. The evil that men do lives after them; the good is oft interred with their frames; so let it be with the El Camino. The noble Bob Lutz hath told you El Camino hath instant name recognition, if it were so, it was a grievous fault, and grievously hath Lutz answer'd it. Here, under leave of Lutz and the rest — for Lutz is an honorable man. So they are all honorable men.


Come we to speak in El Camino's funeral. It was our friend, faithful and entertaining to us. But Bob Lutz, he was ambitious. He hath brought many vehicles home to Detroit. Whose ransoms did the General's coffers fill. Did this in El Camino seem unlikely? When that the poor hoons have cried, El Camino hath wept: instant name recognition should be made of sterner stuff. Yet Bob Lutz says it had instant name recognition. You all did see that on the New York Auto Show we thrice presented him a Vote El Camino button, which he did thrice refuse: was this because of instant name recognition? I speak not to disapprove what Bob Lutz decided, but here I am to speak what I do know. You all did love El Camino once, not without cause: What cause withholds you then, to mourn for it? O judgment! Though art fled to brutish beasts, and GM has lost their reason. Bear with us, our heart is in the reject bin here with El Camino. and we must pause till it come back to us. [Kicking Tires]

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Rob Emslie

Of course this leaves the door open to a proper El Camino with a bow tie on the tail gate. I would imagine that Chevy dealers are screaming for some sweet Aussie lovin'.