Domino's Will Dispatch A Fleet Of Compact Cars Turned Into Toaster Ovens

Illustration for article titled Dominos Will Dispatch A Fleet Of Compact Cars Turned Into Toaster Ovens

Domino’s Pizza has created their own trim level of the Chevy Spark; the “DXP.” It’s a single-seat pizza deliverymobile with an oven where the rear window was. I can smell the singed cardboard already!

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The DXP is the result of a design contest hosted by Rally Fighter-creating company Local Motors. Domino’s was looking to, obviously, crowdsource the basic concept of the thing which was probably always going to be “a little car with an oven in it.”

Illustration for article titled Dominos Will Dispatch A Fleet Of Compact Cars Turned Into Toaster Ovens
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General Motors and Roush Enterprises (yes, the guys better known for wild tuner Mustangs and do about a million other things) partnered with Domino’s to bring the thing to life and here we have it; a 2015 Spark with little pockets for sauce, ample pizza storage, and of course the warming oven.

Illustration for article titled Dominos Will Dispatch A Fleet Of Compact Cars Turned Into Toaster Ovens

Forget pizza delivery, I reckon you could survive a few solid days in this thing!

Joking aside it’s hard to imagine why any other companies would want to associate themselves with what may be the least nutritious and most disgusting product sold as sustenance in the United States. But what do I know about #branding, do you want to buy a piping hot Chevy Spark now or what?

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100 of these machines are being dispatched to most corners of America to do the dirty work usually reserved for an employee’s ten-year-old Sentra struggling to keep the 12v “DOMINO’S” sign illuminated. (That great zinger by Jason Torchinsky.)

Illustration for article titled Dominos Will Dispatch A Fleet Of Compact Cars Turned Into Toaster Ovens
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So if you order some tomato sauce on a disc of cardboard it just might come your way in a Spark DXP decorated in all the glory of Domino’s livery. Otherwise you can see it in action at this cute little interactive animation-site, just be warned it’s pretty much going to guzzle your entire office’s bandwidth.

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Images via Domino’s


Contact the author at andrew@jalopnik.com.

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DISCUSSION

potbellyjoe
PotbellyJoe and 42 others

62.7% of responses on here: “I hate Dominos, I eat only all natural pizza made from wheat, eggs, milk and tomatoes that are cultivated in my state and picked/gleaned/collected only when they want to be, not when some corporate mega-farm tells them they are ripe. Sure the pizzas are $45 each, but can you put a price on your health? Monsanto has, it’s $81 billion.”

Seriously though, I live in NJ, at any time I can throw a rock and hit a place that makes better pizza than Dominos. Guess what, I’ve bought Dominos in the past year. Why? Because I wanted a pizza for $6 on a Thursday night and I knew my neighbor’s kid was working delivery that night, so she’d get a tip out of it. It’s not good pizza. It’s not. Most times I make pizza with my kids from dough. But it’s not about pizza, it’s about convenience. And you’re lying if anyone says Dominos doesn’t have convenience down to a T.

So do I like Dominos pizza? Not really. But i don’t like Wendy’s burgers better than ones I get at restaurants or especially from my own grill, either. I still eat them. The purpose isn’t to be awesome. The purpose is to be up to expectations and easy.

I’m sorry people buying inferior pizza gets your tweed wrinkled, but get over yourselves.

Also, this post is about a car; not the pizza. That car solves a “problem” in a cool way. In that sense, let’s admire some ingenuity.