Dodge's New Logo?

Illustration for article titled Dodge's New Logo?

When Chrysler spun-off trucks into their own Ram brand it created a problem for Dodge: The logo is a ram. Our sources claim Dodge plans to kill the "ram" in a new logo that'll likely look like this.

Illustration for article titled Dodge's New Logo?

The new Dodge logo will supposedly, according to our sources and the well-informed crew at Allpar, maintain the shape of the current badge for ease of replacement, but substitute the letters DODGE and a crosshair pattern indicative of the company's crosshair grilles.

Spy photos of the 2011 Dodge Avenger show a similar badge shape — which would seem to verify at least part of our claim.

What do you think? Is this a big step for a new Dodge, or a placeholder until the company resets its identity?


UPDATE: Has Dodge dropped the logo alltogether? The debate continues.



If every dodge has a subtle "jalopnik" badge on it, it may make me re-think the brand. Listening Dodge?