Did You Know Volkswagen Sells Ketchup And Sausage?

Illustration for article titled Did You Know Volkswagen Sells Ketchup And Sausage?

Volkswagen was doing a surprising amount of R&D in the 1970s. They developed one of the first computerized driving simulators, they introduced their first unibody cars, and they were preparing the complex migration of their product line from rear-engine, air-cooled cars to modern FWD water-cooled ones. Oh, and they developed their own currywurst and special ketchup.

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Yes, VW makes its own sausage and ketchup, and not just for internal use, though they are mostly sold in Volkswagen's factories. They're also sold in supermarkets, and it's not exactly a little niche market— in 2011, they sold 4.84 million currywursts. To compare, in the first half of 2011, they sold 2.89 million vehicles. So are they a sausage company with a lucrative vehicle sideline?

Ketchup-wise, the Volkswagen formulation is slightly more viscous than conventional ketchups to better pair with the Volkswagen currywurst. Think of it like using thick, creamery 20-50 oil in an old air-cooled Beetle. It's been bottled since 1997, and is also a strong seller— 425,000 bottles in 2009.

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Our new editor Matt Hardigree will be in Germany very soon, so someone please serve this man some VW sausage and ketchup. And get some for yourself. His treat!

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DISCUSSION

ash78
Ash78, voting early and often

My VW ketchup has been every bit as tasty and consistent as anything from Heinz (which, by the way, is actually American despite the German name. Poseurs!). And I know the Hunts people always chime in saying theirs is cheaper AND more reliable, but the product just has no soul. It's not interesting. They may as well keep spelling it "Catsup" and stick a word like "Fancy" in front just to pretend they're premium.

Personally, I value the eating experience and don't mind the occasional cockroach or pube. Those are minor quirks in the overall scheme of things.

So all you VW haters can just suck it.