I'm technically a Millennial, which sounds like something awesome from Star Wars but just means I was born between 1976 and 1999 and advertisers think they'll reach me better via Twitter than direct mail. I was once at a marketing presentation for a new car when they were explaining what Millennials like me enjoy and how we act. They said we'd watch shows like The Office or The Wire, but on Hulu, and then tweet about it. They described the tastes and activities of people like me and, honestly, described me with a great deal of sophistication. Unfortunately, none of that meant I'd want to buy the car (I wouldn't). It was a reminder that no matter how good we are at documenting behavior, there are limits to how well we can use this data to predict it. The market for Hello Kitty Motor Oil is a reminder of this, as well, says LuciferV8:
This is a target demographic fail of epic proportions.
DeWalt branded tampons?
Mahatma Gandhi branded 9mm handgun ammunition?
Sex and The City themed chainsaws?
Emily Dickinson themed ninja swords?
Ted Nugent brand soy-burgers?
A-team themed designer purses?
A tactical fighter jet called the Noam Chomsky 9000?
Joran Van Der Sloot themed designer bedding and accessories?
It would freak someone out to get blown out of the sky by a Noam Chomsky 9000. Military-Industrial Complex FTMFW.
Photo Credit: LaurenPressley.com