Comment Of The Day: Captain Obvious Edition

Image Credit: Dodge

Today we wrote about how Dodge’s description of its Journey’s four-speed transmission is literally just the definition of an automatic. That sad but simple marketing got one commenter thinking of a brilliant new way to advertise.

As I said in my story, there’s just something honest about Dodge providing such a simple and obvious definition of its transmission, and that got reader VajazzleMcDildertits thinking about what such honesty would look like in a commercial:


I think such an ad would have people wondering if somehow they’d gone back in time to an era in which all of those features had just been invented. So for your great comment, VajazzleMcDildertits, here’s a little song from a movie involving a bit of time-travel:

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About the author

David Tracy

Sr. Technical Editor, Jalopnik. Always interested in hearing from auto engineers—email me. Cars: Willys CJ-2A ('48), Jeep J10 ('85), Jeep Cherokee ('79, '91, '92, '00), Jeep Grand Cherokee 5spd ('94).