Chevy's new ad for the Volt plug-in hybrid does something that might be a first in a national car commercial: It uses the word "crap."

Sure, it's not one of the seven dirty words, but it's certainly one I wasn't allowed to use as a kid. But in the 30-second spot, from ad agency Goodby, Silverstein & Partners, happy Volt owner "Priya" gushes about how rarely she has to stop at a gas station.

Advertisement

Then, at the end of the commercial, she blurts out: "You should get a Volt because it's going to save you a crapload of money."

A caption on the screen indicates she "meant" to say "boatload."

Business Insider claims the ad ran on CNN's Headline News earlier this evening. (Hat tip to Wayne!)

Share This Story

Get our newsletter