Chevy Colorado Rally Concept's a forbidden Hilux fighter

Illustration for article titled Chevy Colorado Rally Concept's a forbidden Hilux fighter

The just-revealed drawings of the global Chevy Colorado in Rally Concept trim reminds us of the Toyota Hilux in that it's a muscular sexy off-roading double-cab powered by a turbo diesel engine. Also because NO TOUCHING! UPDATE!

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It's a cliche now to complain about not getting awesome global trucks, but it wouldn't be a cliche if it weren't true. We still cling to some hope that the design language makes its way into the U.S. market because we're still thinking the truck itself isn't going to make it here, at least not in turbo-diesel off-road style (a tamer version maybe).

And that's a shame. There's a business case for not cannibalizing other truck sales, the costs of federalization, diesel issues, and the timing of bringing over another truck when gas prices remain so high.

And then there's a business case for doing what's awesome. What we like to call "the Ford Raptor plan." Oh well, yet another excuse to visit Argentina (the first reason is Argentinians).

UPDATE: According to PickupTrucks.com, this truck will go into production later this year in Thailand and, after that, in Brazil. Better news: we may get one version of this truck. Still bad news: we probably won't get this diesel one.

Illustration for article titled Chevy Colorado Rally Concept's a forbidden Hilux fighter
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Illustration for article titled Chevy Colorado Rally Concept's a forbidden Hilux fighter
Illustration for article titled Chevy Colorado Rally Concept's a forbidden Hilux fighter
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Illustration for article titled Chevy Colorado Rally Concept's a forbidden Hilux fighter
Illustration for article titled Chevy Colorado Rally Concept's a forbidden Hilux fighter

DISCUSSION

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Brian, The Life of

Oh GAWDAMMIT!!!

Attention auto industry:

Why in the name of all that is holy is the concept of a SMALL and SIMPLE truck so f-ing hard for you to wrap your pointy heads around? Toyota provided you the IDEAL template for this class of truck more than 30 years ago. If you just do what they did back when they were awesome, you'll be fine. Simply offer two drive configurations, 4WD and 2WD and options for gas and oil burner mills. You'll give many in the market what they need/want and you don't have to worry about cannibalizing your full size truck sales because you'll have the wisdom NOT to load these little workponies up with unnecessary options like power windows. It's JUST. THAT. SIMPLE.

Kisses,

Brian