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Ford's ability to sell pickups to people who need cheap cars isn't a cause for celebration.
If you ever looked at a Ford Bronco and thought “needs more,” then this truck might be for you.
The Blue Oval wants to challenge Tesla's sales but may end up making things more challenging for its own products
It has 83,500 miles and two driven wheels, and it costs more than a new Maverick
Ford Keeps Sending The Bronco To Dealers Who Mark Up Prices, While Reservation Holders Are Told To Wait [Update: Statement From Ford]
If you reserved a Bronco, you'll have to hurry up and wait, or hurry up and pay dealer markups.
The Blue Oval's smallest truck is shaping up to be one of its biggest sellers
Some dealers are flat-out saying how much they expect markups to be.
The price protection will serve as discounts on all trims of the two- and four-door Bronco.
Well, sorta. A message from Ford to dealers addresses at least part of the problem because "it looks bad."