Brabus to Celebrate 30 Tuning Years in Frankfurt

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The candles on its cake will likely be shaped like cams, but the present will be unwrapped at the Frankfurt show. Mercedes tuner Brabus says it'll celebrate 30 years of messing with Mercedes models, rolling out what it's calling an automotive "wolf in sheep's clothing" at the Frankfurt auto show this September. A sleeper Merc with a volcano under the hood? We're guessing it's some kind of 700-hp C-Class with enough torque to pull the USS Nimitz into dry dock.

Press Release:

BRABUS Celebrates Its 30th Anniversary at IAA 2007

World Debut of a True "Wolf in Sheep's Clothing" and Launch of the Redesigned BRABUS Website


Bodo Buschmann founded BRABUS back in 1977. On occasion of its 30th anniversary BRABUS presents an automotive 'wolf in sheep's clothing" at the Frankfurt International Auto Show IAA 2007 that will redefine this fascinating vehicle segment. The debut will be accompanied by the launch of the newly designed BRABUS website at

BRABUS is the world's largest independent automobile tuner and is considered a car manufacturer by the German Federal Motor Vehicle Registration Agency (Kraftfahrtbundesamt). The BRABUS tradition of building legendary special models is as long as it is successful. What started back in 1984 with a Mercedes 190 equipped with a V8 engine, led eventually to the BRABUS E V12 that in 1996 set a new world record for fastest street-legal sedan in the Guinness Book of World Records with a top speed of 330 km/h (205 mph). Today that same record is held by the BRABUS ROCKET with a top speed of 365.7 km/h (227.2 mph).


The idea of dropping an immensely powerful engine into the engine bay of a sedan with almost indiscernible exterior modifications now reaches its latest pinnacle with the debut of a new 'wolf in sheep's clothing.' The latest BRABUS special model based on a Mercedes-Benz vehicle delivers performance that only a very few of the world's super sports cars can match.

Since 1997 some ten million auto enthusiasts have visited the continually updated BRABUS website. Now a completely redesigned website goes online at

Users can find loads of interesting information on BRABUS, its 30-year history and the extensive BRABUS product lineup. But that's not all: An interactive virtual tour also offers glimpses behind the scenes of the dream factory in Bottrop.

The BRABUS Art Club is another new feature of the online presence of BRABUS. For the inauguration the club will feature a photo editing contest. Online visitors can choose from various BRABUS models and then render these models in scenery they can design. An international jury will select the best of these art works that will be presented on the new BRABUS website and elsewhere. There are also a number of attractive prizes.


A pit stop that allows interested visitors to virtually mount any available BRABUS wheel on the latest Mercedes models of their choice is also part of the site as are downloads of the various BRABUS sales literature and the latest selection of available BRABUS complete vehicles.