Bentley Opens New Dealership in Stockholm

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(Crewe/Stockholm, 30 August 2013) Bentley today announced the opening of a new dealership in Stockholm, expanding the luxury British marque’s presence in the Swedish market.

The new showroom is located on Grev Turegatan, a major thoroughfare located in one of Stockholm’s main designer shopping districts, bringing the brand closer to its main customer base in the city and representing a significant long-term investment in the region. Bentley’s current premises in Sweden, located in the southern city of Malmö, will continue to serve customers in the south of the country, operating as an official Bentley aftersales and pre-owned sales centre.


Filip Larsson, Managing Director, Bentley Stockholm, commented: “The opening of our new showroom in Stockholm is a great moment for Bentley in Sweden. With their all-year round, effortless driveability, Bentley cars have always been extremely popular with customers here. Bringing our sales centre closer to our main customer base will strengthen Bentley’s position in Sweden even further.”


During the dealership’s official opening, Bentley Stockholm also presented the new Flying Spur to local customers for the first time. The new model blends effortless driveability, exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology. It is powered by Bentley’s 6.0-litre, twin turbo W12 engine, and permanent all-wheel drive ensures the Flying Spur puts all 625 PS to the road, sprinting from 0-100 km/h in just 4.6 seconds.

Bentley sales in Europe during the first half of 2013 grew by 22 per cent compared to the same period last year, and the company has ambitious plans to achieve further sales growth, through new model introductions like the Flying Spur and significant expansion of its dealer network.

  • New Stockholm premises represent long-term investment in the region and bring the brand closer to main customer base
  • Malmö location continues as service and pre-owned sales centre
  • New showroom opening coincides with regional premiere of Flying Spur luxury sedan

Source: Bentley