Barack Obama has begun advertising on billboards within the virtual world of an online video game in what appears to be a first for a presidential campaign. Players of the online racing video game Burnout Paradise on the Xbox 360 Live network noticed billboards promoting Barack Obama and the website VoteForChange.com, which helps people determine how to register to vote and where to vote. This was later confirmed by a representative for the game's publisher, Electronic Arts, who said:
"Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."