With a growing car market in China and parts of southeast Asia, where numerology is a regional obsession, automakers should pay careful attention to the numbers they use to signify their models. A seemingly innocuous combination of digits could translate to something like "double unlucky death grip." Take, for example, the now-legendary "Alfa 168" story.
Who says, there isn't an "Alfa Romeo 168"? [Tybrainstorm.de]
Related:
More on Auto Naming: Would Ford Build a Focker? [internal]