Audi likes to present their cars in a very chic, slick, silver these days. This is a mistake. Audis look best in red.


It’s not just any red. It’s a very true red. Red like the red in the German flag. Red that’s a little embarrassing in some contexts. Red that sometimes makes you apologize in polite company. Red that is a bit on the brash side, maybe even on the tacky side.

But it’s bold and unapologetic and there is no color that looks better on a modern Audi.


Here is the uncropped version of the top photo. It is of a first-generation, late ‘90s S8. The suit. The sunglasses. The yacht. The red.

I defy you to find a more typically Audi photo ever taken.

Photo Credits: Audi


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