Audi Is Trying To Give E-Tron More Of A Chance

Illustration for article titled Audi Is Trying To Give E-Tron More Of A Chance
Photo: Audi

When Roger Penske said that the E-Tron was too expensive in November, Audi pretty much brushed it off, saying that it was happy with E-Tron sales for a car that starts at $74,800. Except today it said that it was lowering the price of the base 2021 E-Tron by several thousand dollars.

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The 2021 also has more range, or 18 miles more range to be exact, or a total of EPA-estimated 222 miles, and 218 miles on the sportback version. All through various optimizations, according to Audi.

The price was the bigger shocker, as Audi said it would be slashing the E-Tron’s base price by $8,900, a move you almost never see from automakers, and especially by that much. The new base price of $65,900 undercuts both Tesla Models S and X pretty significantly while being a few thousand more than the performance version of the Model Y.

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Audi says that the $65,900 E-Tron will actually be a new trim level, called Premium. Here are all the trims for 2021:

Illustration for article titled Audi Is Trying To Give E-Tron More Of A Chance
Screenshot: Audi

And if you want to know a little more about how Audi achieved better range, this is from its release:

For a more efficient configuration, thanks to a number of optimizations, the front electric motor is able to be entirely disengaged, dramatically reducing power usage when not needed. Only when the driver demands more power or traction do both motors spring into action, providing the surefootedness of Audi quattro® technology and the powerful dynamics Audi is known for.

In addition, the usable amount of the high-voltage battery has increased for the model year 2021 e-tron lineup. The battery in the Audi e-tron and e-tron Sportback have a total capacity of 95 kWh and now gives customers access to a net energy figure of 86.5 kWh— almost 3 kWh more than 2019 e-tron model.

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That 222 miles of range still isn’t terribly impressive, given that most Teslas are into the 300s, but it’s also all you really need. According to Automotive News, Audi sold 2,872 E-Trons in the first half of 2020, or 57 percent more compared to the previous year.

News Editor at Jalopnik. 2008 Honda Fit Sport.

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DISCUSSION

onceinamillenia
OnceInAMillenia

So the Audi carries an additional 1300 pounds, goes 100 miles less, and still costs a minimum of $16,000 more than a long range AWD Model Y ($49,990 before rebates), a car almost exactly the same size (Y is 6" shorter but the same width and height).

I see comments justifying the Audi interior as the real differentiator between the two, but, having been in multiple of modern Audi and Tesla vehicles, it’s absolutely not a $16,000 jump in quality. For that difference, you could buy another whole car to have on hand when your Tesla breaks down.