Audi "Chase" Super Bowl Commercial: The Full Version

We previewed the 30-second version of this year's Audi Super Bowl commercial and now we have the full version, with Jason Statham piloting luxury sedans through four decades below.

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Audi "Chase" Super Bowl Commercial: The Full Version
1970s: Mercedes Benz 280SE 4.5 v. Lincoln Mark V
Audi "Chase" Super Bowl Commercial: The Full Version
1980s: BMW 5-Series v. Pontiac Trans Am
Audi "Chase" Super Bowl Commercial: The Full Version
1990s: Lexus ES v. GMC Suburban
Audi "Chase" Super Bowl Commercial: The Full Version
2000s: Audi S6 v. Buell Ulysses


This was certainly the direct-from-an-automaker ad with the highest production costs of Super Bowl XLIII, bringing out a popular action star and spending most of the time focusing on other luxury brands. Of course, they crashed a Lincoln into a Mercedes, threw a Bimmer through a billboard, scoffed at a Lexus ES (our favorite part) and then outrun some bikes in a "supercharged A6" before going... somewhere. The story is never fully explained but, honestly, isn't really the point. Enjoy.

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[Source: Hulu, Audi]

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DISCUSSION

graverobber
Rob Emslie

The :60 Audi spot at least made more sense than that :30 last week. Regardless, it was a weak concept. The Genesis Coupe spot had a lot more kinetic energy than the Audi spot, but there's something about a Hyundai burning around the track that leaves me unmoved. Maybe too much Top Gear has numbed my senses to that kind of ass-out sliding around and lipstick-cam POVs.

BUT< they pale in comparison to the horribleness of the other ads during the game. Geez, it seems like only getting hit in the nuts or thrown out a window can get a laugh these days.

And what was up with that Jack in the Box getting hit by a bus ad? WTF?

I did like the careerbuilder ad, and would now like to punch a Koala.