We previewed the 30-second version of this year's Audi Super Bowl commercial and now we have the full version, with Jason Statham piloting luxury sedans through four decades below.
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This was certainly the direct-from-an-automaker ad with the highest production costs of Super Bowl XLIII, bringing out a popular action star and spending most of the time focusing on other luxury brands. Of course, they crashed a Lincoln into a Mercedes, threw a Bimmer through a billboard, scoffed at a Lexus ES (our favorite part) and then outrun some bikes in a "supercharged A6" before going... somewhere. The story is never fully explained but, honestly, isn't really the point. Enjoy.
[Source: Hulu, Audi]
DISCUSSION
The :60 Audi spot at least made more sense than that :30 last week. Regardless, it was a weak concept. The Genesis Coupe spot had a lot more kinetic energy than the Audi spot, but there's something about a Hyundai burning around the track that leaves me unmoved. Maybe too much Top Gear has numbed my senses to that kind of ass-out sliding around and lipstick-cam POVs.
BUT< they pale in comparison to the horribleness of the other ads during the game. Geez, it seems like only getting hit in the nuts or thrown out a window can get a laugh these days.
And what was up with that Jack in the Box getting hit by a bus ad? WTF?
I did like the careerbuilder ad, and would now like to punch a Koala.