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Aston Martin Didn't Want To Give Pierce Brosnan A Free Car For Playing James Bond

Illustration for article titled Aston Martin Didnt Want To Give Pierce Brosnan A Free Car For Playing James Bond
Screenshot: Die Another Day (2002

In 2002, Aston Martin made a big splash in its big return to the James Bond franchise with its newest model, the Aston Martin Vanquish. Naturally they wanted the movie’s star, Pierce Brosnan, to make the car look cool—but that would come with a price.

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In a very casual sit-down with Brosnan on a recent Esquire livestream, the actor revealed he had to fight tooth and nail to get a free car for promoting the Aston Martin Vanquish in the movie. Apparently, Brosnan assumed that the automaker’s involvement in the movie meant he’d be compensated by the automaker as well, and he wanted the fancy car they made him pose next to in pictures.

The rest, well, seemed to be a fight between Aston and Brosnan’s agent:

Brosnan had understood he was owed a car. When Aston Martin said they didn’t have a car to give him, to be quite frank, it sounds like he threw a fit. According to him, he nearly refused to show up to the photo call announcing the new movie, where he’d have to stand next to the car, if Aston didn’t give him what he felt he deserved.

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Keep in mind that, by this point, Brosnan had made three Bond movies, Mrs. Doubtfire, and been in a bunch of NBC’s Remington Steele. He was rich. He could afford an Aston Martin. But eventually the automaker gave in, and he got his car.

Illustration for article titled Aston Martin Didnt Want To Give Pierce Brosnan A Free Car For Playing James Bond
Photo: Getty Images

Jalopnik reached out to Aston Martin about the alleged incident over the mega-rich actor demanding a free car as he dives into his fourth major blockbuster as as one of the most famous characters of all time, but a spokesperson declined to comment due to the age of the story.

In the video, Brosnan also admits to imitating James Bond at a younger age, fantasizing over the character played by Roger Moore at the time. He would go racing around in a green Pacer, he says, acting like he was Bond.

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Seems like he got Bond’s ego, too. However, in 2015, the Vanquish Brosnan was eventually given for the movie burned in a house fire.

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DISCUSSION

theghostofjimmadison
The Ghost of James Madison's Rage Boner

I have a little bit of experience with this stuff as an IP lawyer who lived and worked in West LA at the time. If anyone thinks this story makes Brosnan look bad, that’s likely the result of not understanding how this stuff works.

The first thing to understand is that when you are a major celebrity, as Brosnan was at the time, everyone wants a piece of you. Literally everyone you deal with has their hand out in some way, whether its your agents and managers, the studios, the brands you deal with, all the way down to people like some third cousin you’ve never met and a random dude you get stuck in an elevator with. And, it’s quite common for these other parties to try to sneak in extras and freebies or expect you to donate your time and money because they’re contributing some “brilliant” idea that will make everyone rich.

And the moment you get a reputation for going along with this, everyone will expect it out of you and you’ll find yourself taken to the cleaners in short order.

At the time this took place, Brosnan had been working in Hollywood for 20 years. If AM really did expect him to promote their cars for nothing, I’m not the least bit surprised that his reaction was “Fuck you, pay me.”