Pictured: an Aston Martin DB11. Most certainly not a hybrid.

Talk about going zero to 100: Aston Martin, which today has no hybrid cars, will go fully hybrid across the board by the mid-2020s. But I guess when you only offer about five models at a time, hybridizing all of them isn’t a huuuge task.

Aston Martin CEO, Andy Palmer, said, “We will be 100 percent hybrid by the middle of the 2020s,” while speaking with the Financial Times. The outlet notes that 25 percent of all Aston Martins will be fully electric “by the end of the next decade.”

And Aston’s doing this all in-house, according to the story:

Rather than buying in electric systems from technology partner Daimler, which currently supplies its V8 engine and some of the electronics, Aston plans to develop its electric driving systems in-house.

“You need to keep core technology inside the company,” said Mr Palmer. “That’s why we make our own V12 engine. We believe that EVs [electric vehicles] are a core technology, and therefore we want to do them ourselves.”

The company plans to buy in electric cells from overseas, but has ambitions to make the packs and motors itself in the UK.

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It seems that the electric RapidE will be one of the first all-electric Aston Martin offerings. If Aston is intent on competing with the likes of Tesla and the Model S, this move makes a lot of sense.

Of course, there is also chatter of a mid-engined Ferrari-challenging Aston Martin. Does that mean this unnamed car will be a hybrid when it comes out? Hmmmm.