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All Bugattis Are Special Therefore No Bugattis Are Special

Illustration for article titled All Bugattis Are Special Therefore No Bugattis Are Special

The Veyron Super Sport and Grand Sport Vitesse are the fastest cars in the world. They're also special edition versions of a car that already fits every definition of special. Now there are special editions of the special editions, like this: The Jean Bugatti. As far as I can tell, it's black with a brown interior. Is that special?

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The words "special edition" used to mean something. Then Bugatti started building the Veyron. Case in point: Here is the Jean Bugatti Edition Veyron. Sure looks like it's just a black Veyron.

Illustration for article titled All Bugattis Are Special Therefore No Bugattis Are Special
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Bugatti already makes the Super Sport available with a bare carbon fiber weave as one of the body options, so it would follow that the Vitesse should also be available like that, since they are incredibly similar cars. It also uses platinum for pieces of trim, because gold is for the proles who buy the regular Veyron.

In this case, the Veyron is named for Jean Bugatti, the eldest son of company founder Ettore Bugatti. This is part of a series of special editions, known as the "Legends of Bugatti," Jean being one of those legends. He created the legendary Bugatti 57SC Atlantic, so this car is an homage to that. Expect instead of grand touring, it has face melting speed.

Illustration for article titled All Bugattis Are Special Therefore No Bugattis Are Special

In order to drum up additional interest in the already amazing car, Bugatti keeps painting the cars different colors or using a different carbon fiber finish and that makes them "special."

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Does a car that you can build to your own exacting specifications need a special edition? Is a black one with a lovely leather interior special? Is every single Veyron now a special edition? If I wear a black suit, am I now a special edition? Or is it me in a black suit?

Illustration for article titled All Bugattis Are Special Therefore No Bugattis Are Special
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Nobody knows anymore. We'll decide if it's special at the Frankfurt Motor Show this week, where it'll probably be surrounded by about 47 other special edition Veyrons.

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DISCUSSION

Bullitt417
Bullitt417

I think in a sea of limited production hyper cars such as the One-77, the Sesto Elemento, and about 8 others I can't think of at the moment, the 499? Bugatti's that will exist just aren't special enough. Never mind that at the Veyron price point, every car is a one-off version of itself; this simply allows Bugatti to issue a press release everytime they build a new one to help keep them in the news.

It's sad to say, but Bugatti just doesn't have the brand recognition that Porsche, Ferrari, Lamborghini and as of recently, Mclaren have. How do I know? Because they have not sold them all yet. The La Ferrari is sold out already, as is the one of three Lamborghini's; cars in the same price range. Aston Martin almost had the same problem with the One-77 with a few available to buy after production started.

No one is understating the momentous engineering feat that is the Veyron, and I personally believe it serves as a fantastic capstone to non-hybrid hyper cars. But it just doesn't stir the soul like other hyper cars. And while it still has the performance to back it up, it has also been around for years. Buyers moved on. Its a shame but I think special editions are what the car has been reduced to.

I think Bugatti should make a Veyron World Collection. Make one car for each country the car is sold in and sell it to a person in that country. Each has a special ensignia, wheels and an extra 50hp. Use it to commemorate that the car is a world beater. It could just be me but I think that would be a cool way to end the product line.

P.S. Sorry for the slightly scatterbrained layout of this post. There was just so much I wanted to say and it didn't really come out right.