$64,095 For Nissan Versa--These Are The Worst Markups I Found This Week

$19,585 Markup

I’m hoping that this is a mistake. Frisco Dodge in Frisco, Texas has one of seven Hornet’s in its inventory marked up to nearly $60,000. What’s worse is that this a GT Plus trim, which is one step up from base in the Hornet lineup.

Markup: Let me explain

This one is a head scratcher. The beauty of third-party car buying sites like Cargurs and Autotrader is that it allows you to see the price of a vehicle, even if the dealer hides it because they want you to call. This ’24 Civic Si is listed on Autotrader for a Type R-like $46,560, which is nuts for an Si. The weird part comes in with the MSRP, which is listed as $38,150.

With nearly every Honda accessory bolted on, an Si will still have an MSRP under $35,000. And from the looks of this one, aside from its $455 Platinum White Pearl paint, it’s stock. Either the dealer is making a mistake, or it’s hitting this Si with a bunch of accessories and a markup. And assuming a $30,650 MSRP, that $46,000+ price means that there’s a nearly $16,000 markup on an Si.

$42,325 markup

One of the worst things a dealer can do is to markup a basic mode of transportation—something like a Mitsubishi Mirage or the Nissan Versa we have here. Currently for sale at Jeff Schmitt Nissan in Beavercreek, Ohio, this Versa SV has a $21,770 MSRP. Schmitt has hit it with a markup of over $42,000 giving it a final price of $64,095.

Of the eight Versas currently in the dealers inventory, one other has a price identical to this one, another is just over $65,000, another is just under $62,000 and three others are just under $60,000. Criminal.

$37,839 markup

I don’t think I’ve seen a Ranger Raptor on the road yet and pricing like this is probably why. Perry Ford in National City, California has a single Ranger Raptor in its inventory. Even though the listing says this truck has an MSRP of $79,999, it’s wrong. Checking the window sticker, you’ll actually see it has an MSRP of $57,160. Any way you go about it, near six figures for a Ranger Raptor is criminal.

$15,890 markup

The Hyundai Elantra N was recently refreshed for 2024. Hyundai dealers don’t seem to get many of them. When they do, they act as if the car is a Ferrari or something, often marking them up. Like one listed currently at Downey Hyundai in Downey, California. Via a Facebook post shared to the Elantra N owners group, they have one going for $51,013, $1,500 of which is for catalytic converter etching. Dumb.

$83,501 markup

The new Land Cruiser is another vehicle I’ve yet to see out on the roads. Hendrick Toyota of Fayetteville, North Carolina is the worst when it comes to Land Cruiser markups. One of five Land Cruiser First Editions in the dealer’s inventory wears a massive $160,196 price tag. Taking into account the First Edition’s MSRP of $76,695, this means Hendrick has hit this thing with a markup nearly equal to the price of the vehicle itself.

$25,000 markup

Safford Brown Nissan of Sterling, Virginia has a single Z NISMO it its inventory. You won’t pay anything close to it’s $69,405 MSRP. With a $25,000 markup, Safford Brown wants$94,305 for this Z NISMO. I appreciate the Z exists, but there are way better cars for the money at this price.

$134,708 markup

Want a Jeep Wrangler with some dealer’s shitty bro mods tacked on? Keffer Jeep in Charlotte, North Carolina has the perfect vehicle for you. They took a 2024 Wrangler Rubicon X with a $75,280 MSRP and took it to America’s Most Wanted 4X4 and went wild. The result is a Wrangler with a bunch of shit no one asked for and a $209,988 price tag.

$17,685 markup

One of the most annoying things dealers who mark up their vehicles do is to make sure the window sticker is not available online. That way, you can’t figure out how much of a ride they’re taking you for. Luckily through the vehicle description, you can usually find out a vehicle’s MSRP. This markup at Greenway Kia of West Palm Beach, Florida is especially egregious as it’s a K5 GT-Line, which wears an MSRP of $33,240, meanwhile you’ll pay $50,925 for this all show no go K5.

$30,000 markup

The Wilderness trim is new on the Crosstrek for 2024. It makes the small crossover just a bit more capable when the road gets rough and, for an MSRP of $35,412, it’s not a bad deal. You won’t pay that for a Crosstrek Wilderness at McCurley Subaru in Pasco, Washington. The dealer is tacking $30,000 onto one of its Crosstreks, giving it a bewildering price of $65,412.

$49,995 markup

The Ford Mustang Dark Horse has some serious performance, but at more than six figures, it starts to look like nothing more than a tarted up GT. Future Ford of Sacramento, California has a Mustang Dark Horse on it’s lot with an MSRP of $75,355. The dealer decided to tack on a $49,995 markup, bringing its price to $125,350. Someone must have some semblance of sense however, as the dealer is now listing it with $30,000 off sticker, taking the price to $95,350 which is still $20,000 over its MSRP.

$56,000 markup

The Land Rover Defender V8 is the ultimate Defender. It also has the ultimate price tag. Marking one up to be even more expensive is wild but that’s what Land Rover of Chesterfield, Missouri is doing. Its taken a Defender 110 V8 with an MSRP of $119,043 MSRP, tacked on another $2,495 for some bullshit ceramic protection and then added another $55,952 is added on for a bunch of accessories from Land Rover/Ranger Rover tuner Overfinch. The result is a $175,043 Defender.

$8,500 markup

The Chevy Malibu is the last holdout of Chevy’s sedans. It’s due to end production this fall so you’d think dealers would be trying to clear out the ones that they have left. Not so with Dunn Chevrolet in Oregon, Ohio. They have a 2024 Malibu RS on the lot with an MSRP of $27,345. You’ll end up paying nicely equipped Accord and Camry money for this one though: $35,845.