Ford Takes Back The Blue Oval

By
Raphael Orlove
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Ford finally owns its own logo again. Why was it gone, and what did it take to get it back?

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Ford pawned the emblem along with their headquarters, some factories, the rights to the Mustang and F-150 trademarks, and some other assets for a $23.5 billion loan in 2006. That loan was one of the main reasons why Ford didn't need bailout money along with GM and Chrysler two years later.

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Yesterday's upgrade in Ford's credit rating to Baa3 by Moody's Investors Service released the collateral for their loan.

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You can read Bill Ford and Alan Mullaly's e-mail to all Ford employees at The Detroit News.

Photo Credit: Thomas Hawk