2016 Nissan Titan: This Is It

Illustration for article titled 2016 Nissan Titan: This Is It
Truck YeahThe trucks are good!

The 2016 Nissan Titan is an American-built truck with an American-built turbodiesel Cummins 5.0-liter V8, giving consumers a chance to own a V8 diesel in a light-duty truck. It'll tow 12,000 pounds and do it while saving 20% of fuel relative to other V8s they said.

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Nissan has managed the impressive task of smartly weaseling its way into nearly very niche in the market by delivering reasonably nice cars at an Abenomically-depressed price. They still haven't cracked full-sized trucks.

When the Nissan Titan first was unveiled in 2004 they entered a competitive market and, rather than thrive as they have in the past in other areas, they never managed to grab so much as a foothold (last year the Nissan Titan made up 0.005% of the total truck market). Complicating matters, a redesign of the truck was supposed to see it share a platform with the then-Dodge Ram in a deal that would have Nissan sharing small cars with a Cerberus-owned Chrysler.

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Illustration for article titled 2016 Nissan Titan: This Is It

The bankruptcy halted those plans and Fiat's merger with Chrysler effectively killed it. Curiously, the Fiat move also meant that Dodge had a new source of diesel motors that wasn't its longtime supplier Cummins. Thus, we end up with a newly redesigned Nissan Titan that carries a Cummins diesel engine.

What Nissan has to offer is any viable reason why you should buy this truck over Ram, F-150, and Silverado. Hell, they need to give people a reason to buy the truck over the Tundra.

It's called "whitespace" in the market and the Nissan Titan fills that space with a turbodiesel V8, giving it the power of an HD truck in something (slightly) smaller. Nissan's CEO telegraphed that they'd offer better power than the V6 in the Ram EcoDiesel.

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Illustration for article titled 2016 Nissan Titan: This Is It

Aesthetically, the truck maintains the Titan's original greenhouse in profile, but adds a strong nose that's slightly F-150esque but somewhat recognizable as a Nissan. From the rear it might as well be a Tundra. It's attractive if not slightly derivative.

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Illustration for article titled 2016 Nissan Titan: This Is It

Does it fill your whitespace?

Illustration for article titled 2016 Nissan Titan: This Is It
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Illustration for article titled 2016 Nissan Titan: This Is It

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DISCUSSION

johnshenberger
John Static

"Lets make the front end as large and awkwardly proportioned as possible without balancing the design anywhere else on the truck."

"Kinda like how the Altima front end is just kind of ... there?"

"Yes, exactly. Like the Altima, but especially the Versa sedan. Our new signature look will be a vehicle that looks 85% ok with one really awkward bulge or proportion."

"Cool. Got it."

"And make sure none of our cars have a cohesive design element across the vehicles. Look at what Lexus did with that damn grille. We want our cars to have nothing to do with each other. Make sure some are boring, some are crazy and at least one defies reason."

"You mean like that Murano convertible thing?"

"Hahahaha yes. Exactly."

-Excerpts from a Nissan Design meeting