The new Ford Fiesta equipped with the award-winning 1.0-liter EcoBoost® engine will be America's most fuel-efficient non-hybrid, gasoline-powered car with a certified 45 mpg rating on the highway, topping Honda Fit by 12 mpg and Toyota Yaris by 8 mpg on the highway.
The U.S. Environmental Protection Agency has certified the 2014 EcoBoost-powered Ford Fiesta, arriving at dealers later this year, at 45 mpg highway.
The fuel economy rating not only establishes the Fiesta 1.0-liter EcoBoost as best-in-class, but it also outperforms some competitors' diesels and hybrids on the highway driving cycle. The 2014 Honda Insight achieves 44 mpg highway, while the 2014 Volkswagen Golf diesel with a manual transmission delivers 42 mpg highway.
This also makes the Fiesta the only car in its class that produces more than 120 horsepower and achieves 45 mpg on the highway. Plus, while the 1.0-liter EcoBoost engine is officially SAE-certified at 123 horsepower and 125 lb.-ft. of torque, it features an overboost function that allows it to make more than 145 lb.-ft. for up to 15 seconds.
"With the new Fiesta 1.0-liter EcoBoost we're pushing into fuel economy numbers only seen on hybrids and diesels," said Joe Hinrichs, executive vice president and president of the Americas for Ford. "Coupled with the new Fiesta ST, Fiesta covers the performance-efficiency continuum in the subcompact segment better than any other nameplate in the market."
Fuel economy is often cited as the No. 1 purchase consideration in the subcompact class, according to Ford research.
The EPA rating is for both the four- and five-door five-speed manual-equipped 2014 Ford Fiesta with Super Fuel Economy package, which is also certified at 32 mpg city and 37 mpg combined.
Automotive journalists named the 1.0-liter EcoBoost engine in the 2014 Ford Fiesta International Engine of the Year in 2012 and 2013. The smallest engine in the growing EcoBoost family is increasingly the choice of Ford customers in Europe, where it is now available on five nameplates, accounting for 32 percent of Focus sales and 26 percent of Fiesta sales this year. Robust demand for the 1.0-liter in Europe prompted Ford to double production capacity at its state-of-the-art Cologne, Germany, plant to more than 1,000 engines a day.
EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines deliver up to 20 percent better fuel economy than larger-displacement gasoline engines.
Ford's global EcoBoost engine family now includes the 1.0-liter three-cylinder; 1.5-liter, 1.6-liter and 2.0-liter four-cylinder engines; and the powerful 3.5-liter V6 engine. EcoBoost technology is available in every region Ford serves worldwide, and will be offered on approximately 80 percent of the company's global nameplates by the end of this year.
Beyond the efficient new EcoBoost powerplant, Fiesta's aerodynamic design also helps save fuel. Along with cruise control, the Fiesta SFE package adds a rear spoiler, side air deflectors, underbody shields, lower grille blockers and low-rolling-resistance tires that, together, decrease the amount of fuel needed to push the car through the air at speed.
In addition to the new leadership claim for highway fuel efficiency, the new Fiesta boasts a best-in-class suite of technologies and features that gives drivers an ideal blend of a connected world and an untethered driving experience.
A new MyFord Touch® system with 6.5-inch touch screen featuring enhanced voice control is now available, providing drivers more options than ever for navigation, communication and entertainment functions. SYNC® AppLink™ capabilities pioneered on the first Fiesta continue to allow access and control of Ford-approved smartphone apps through voice commands and other controls for drivers on the go, helping them keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.
Ford MyKey® is a new feature for Fiesta. MyKey enables parents in particular to encourage safer driving and limit their teenagers' exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It mutes audio until safety belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.