2013 SRT Viper slithers free of Dodge name

Illustration for article titled 2013 SRT Viper slithers free of Dodge name

Chrysler announced today that it'll officially reopen the Conner Avenue Assembly Plant in Detroit, MI in late 2012 to build the 2013 SRT Viper. The real news, however, is that when it slithers out of its old skin it'll also shed the Dodge moniker with it.


"The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model," said SRT Brand & Motorsports President/CEO Ralph Gilles in a press release earlier today. "We're extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City."

From now on, the Dodge brand will also no longer play host to the Viper. Instead the supercar will just be called the SRT Viper.


So let me get this straight — since Fiat's taken over they've now added three new brand sales channels? Yes, the Italians are monuments to efficiency, aren't they?

Photo Credit: magic robots / Flickr

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Matt Brown

As much as i don't like Dodge vehicles, I liked that the Viper had the soul of a Dodge; kind of a working mans supercar with no frills and truck roots. I'm kind of afraid that the SRT Viper might be an attempt to move away from that. But honestly, if I was going to buy a Viper, it would probably be a used one of these, so I don't really care what the future of the vehicle is.