2013 Ford F-Series Super Duty: Touch The Platinum

Illustration for article titled 2013 Ford F-Series Super Duty: Touch The Platinum

With Big & Rich's (a duo normally found shilling in Chevy ads) "Save a Horse, Ride a Cowboy" twanging over the speakers, Ford revealed their 2013 Ford Super Duty pickup here at Ford Field, home to those lovable losers — well, until this year at least — known as the Detroit Lions.

That's because Ford Field is home to this weekend's Professional Bull Riding series. While bull riding isn't a sport typically associated with luxury, Ford's choice of a bull-riding event to launch the 2013 Ford Super Duty — the most luxurious Super Duty ever — is mostly a reflection of their sponsorship of the Professional Bull Riding series than it is a real connection to the pickup truck.

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So what are the biggest changes for 2013?

No, it's not the powertrain or fuel economy or towing. Nope, it's the addition of a shiny Platinum edition that will offer a slew of new standard features including SYNC, MyFord Touch, navigation, rear view camera, Remote Start System, power-telescoping mirrors and power-adjustable pedals.

For the first time, the 2013 F-Series Super Duty will also be available with a truck-specific version of SYNC with MyFord Touch, offering tactile button controls and large rotating knobs to accommodate truck users who may be wearing work gloves.

Illustration for article titled 2013 Ford F-Series Super Duty: Touch The Platinum
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Yes, that's right, they've added redundant controls for work folk who need two sets of controls where normally one will do. MyFordTouch will be available on all Lariat and above models, and standard on the Platinum.

Pricing hasn't been released yet, but a loaded King Ranch F-450 comes to about $68,000, meaning the price is likely to be somewhere in that neighborhood.

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Also, did you know they don't call professional bull riders "riders" — they call them "athletes" instead? I did not know that. But it makes sense. Bull riding looks really hard. And that's about all I took away from this event.

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DISCUSSION

thirdpedalgirl
ThirdPedalGirl, ///Mother of one.

To anyone tempted to hate on this truck:

You might not realize it, but there are large swathes of this country where trucks like this DO get used, and used hard.

They haul racing trailers to local dirt tracks. They haul horse trailers to horse shows. They haul stock trailers so kids who are growing up knowing where their meat comes from can get their 4H pigs, goats and lambs to the county fair.

Trucks like this haul grain wagons, so hipsters on the Left Coast can eat their organic "locally" grown wheat bread.

Trucks like this haul firewood so that a family that lives off the grid can heat their home for the winter and when they're done with that, it's used to tow a log splitter the owner is borrowing in trade for alfalfa. Some of the truck-haters might want to Google what that is.

And when the owner of a truck like this is done doing more work in three days than you do in three months of weekends, he hooks up a camper and tows it to a lake so his kids can swim in real water, not a clinically pure giant tub of bleach water, and so he can teach them how to bait a hook with worms his kids dug themselves and go fishing.

So yeah, hate the poser guys who tool around in a city with this truck, but don't hate on the truck itself. You might not want one yourself, and that's fine, but trucks like this DO have a place in the US of A, and that place is likely to be a place that raises your meat, grows the wheat for your bread, and place where your pansy ass would be begging for mercy after the first day of hard labor.