With the reveal of the 2010 Chrysler 300C, 2010 Jeep Grand Cherokee and the 2010 Dodge Charger we overlooked the reveal of the 2010 Dodge Durango in Chrysler's Viability Plan. Old-vs-new comparison below.

We compared the 2010 Dodge Charger and 2010 Chrysler 300C to their existing models this morning, but we've now come across new profile images of the 2010 Dodge Durango and 2010 Jeep Grand Cherokee in Chrysler's Viability Plan documents.



The 2010 Durango is all-new and looks the part, leaving behind the bloated look of the current model and replacing it with a much more streamlined design. Gone are the over-inflated wheel arches and B-pillar split day light opening. The rear quarter window has a slight hint of Magnum in its design as well as the forward sweep of the rear hatch. Chrysler looks to have opted for less of a rugged truck-like feel, instead approaching the design with some much needed sensitivity. Like both the 2010 300C and 2010 Charger, the 2010 Durango receives softer, less protruding front and rear bumper surfaces as well. We're guessing the 2010 Durango will no longer be marketed as an SUV, rather Chrysler will jump on the CUV bandwagon with the new model.

The 2010 Jeep Grand Cherokee on the other hand retains its SUV-like design. The wheel arches appear to have been softened, but they still have a sense of ruggedness to them. The day light opening appears to now be one single unit with the use of blackout B- and C-pillars and also seems to be a little bit shorter giving it higher perceived belt line. The tail lamps are now smaller, but continue to wrap around to the side and the rear sweep of the hatch remains true to the current Grand Cherokee. Again, the bumpers are close to zero offset, helping to define the overall shape of the truck. The front end, which we can see clearly, doesn't need much explanation about its new design direction other than the 7-slot grille is now more pronounced and appears to be wider. The headlights lose the signature Jeep roundness, instead they've been replaced with smaller, sleeker units that wrap around to the side. The hood has also been reworked and features a defined shoulder that intersects the mid-section just above the grille.

We'll have to wait for some new clearer images to really make a judgment call on the new 2010 Dodge Durango and 2010 Jeep Grand Cherokee, but from what we can see so far, Chrysler's done an a-ok job creating a couple of easily forgettable entries into the already bloated SUV market. Carry on.